Bullseye BMX Cranks: Back And Still The BestGreg | January 9, 2009
All of the old school BMXers will remember Bullseye - they were the company that made the exotic cranks and hubs that were super cool and super expensive. We all wanted Bullseye parts badly. Very badly. When BMX died in the late 80s, so did Bullseye, or so it seemed. Unlike many companies of the era, Bullseye rode out the downturn in the BMX economy, while sticking to their proverbial guns of producing extreme-quality components that are American engineered and produced. For now, let’s have a look at a piece of hardware that cemented Bullseye as one of the most innovative bicycle component manufactures that exists.
Bullseye director Steven Jackson has brought Bullseye back into the limelight by releasing old stock of Bullseye cranks and hubs, and creating new, modern stems and pedals for a new generation of BMXers — and us old school people that wanted these products as kids, but could never afford them. But sometimes having is not so great a thing as wanting, right? Wrong, I wanted Bullseye parts!
I just received my new Bullseye cranks with bottom bracket and alloy spider. The cranks are 1984 NOS, though they have been show-chromed and include a new Bullseye bottom bracket assembly. The chrome is drop-dead gorgeous, easily the best in the industry. The machine work is as good as it gets, and the crank set is even lighter than Shimano DXR cranks.
Coincidentally, the 30+ year-old Bullseye two-piece design is very similar to the popular current two-piece designs being used by Shimano, Supercross, and some others. Did these manufacturers get their idea from Bullseye? Maybe, but there’s no doubt that Bullseye’s crank design was decades ahead of its time.
I’m not yet sure what I’ll do with these cranks, but I can at least say that I finally own a set and it was worth the wait. These will match my Bullseye red and polished hubs perfectly, so whatever I install them on will get both the hubs and the cranks. Most likely, I’ll install these pieces on my 25th Anniversary Skyway TA, but that’s if I ever even build it. For now, I’m just happy having a set of these awesome cranks. when you get a chance, head on over to Bullseye Cycle’s website and check out the photo gallery to relive that awesome feeling of radness again.
Update - January 6, 2012: Check back soon for full featured evaluations on Bullseye’s current products, including many photos and videos!